MALVA 1979 is the artistic perfumery brand founded by Malva Moncalvo and presented for the first time in September 2025. Born as an authentic expression of its founder’s creative vision, the brand interprets fragrance as a cultural language and an identity tool, capable of narrating the most intimate and poetic dimension of the human being.

For Malva, perfume is a form of art that translates emotions, memories, and perceptions into sensory experiences. The MALVA 1979 collection stems from the encounter between research and inspiration, between emotion and memory, with the aim of building an olfactory world that transcends fashion to become storytelling.

Each fragrance is a narrative: a subtle balance between craftsmanship and contemporaneity, evoking inner landscapes, impressions, and personal visions.

Malva Moncalvo, pharmacist and trainer with a twentyyear background in the cosmetics sector, adopts an approach that combines scientific knowledge with her passion for the world of fragrance, giving life to an olfactory language that merges precision with creativity. Her relationship with perfume has deep roots: raised in close contact with nature, she developed an early olfactory memory that still inspires her creations today.

After graduating in Pharmacy and receiving initial training in perfumery, she continued to deepen her expertise, complementing her studies with extensive work in education and communication. Throughout her career, she has held managerial roles overseeing export and communication in the cosmetics field, with a particular focus on international strategies and scientific training for pharmacists and physicians. She has also authored technical articles for industry journals and works as an instructor in ECM courses, in addition to leading experiential paths dedicated to smell and olfactory memory.

With MALVA 1979, Malva Moncalvo transforms her professional experience and artistic sensitivity into a collection of fragrances that narrate memory, nature, and emotion. Perfume thus becomes a wearable art form — a gesture of freedom and a conscious expression of beauty.

Each creation is an invitation to experience fragrance not as a mere accessory, but as an intimate and identity-shaping journey, capable of accompanying and defining those who choose it.